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Strategic Brand Management Building Measuring and Managing Brand Equity

By Keller

  • (27)

In stock

LKR 2,556.80

Sold by : Expographic

The fourth edition of Strategic Brand Management offers a comprehensive view of the changing technological, cultural, global and economic environment that brands face. The book is well-grounded in practice and can be easily related to past and current marketing activities, events and case studies

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Product details

  • For ages : 4
  • Publication Date : 2015
  • Type :
  • ISBN 10 :
  • ISBN 13 : 9789332542204
  • Publication City/Country : ,
  • Language :
  • Publisher : Pearson Publications

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